Silver

K-Beauty emerges as a new key driver of Korean exports, leading the reshaping of the global market.

Korea's export landscape, which was previously dominated by home appliances such as refrigerators and automobiles, is now shifting its focus towards K-beauty and agricultural and marine products. K-beauty, in particular, is rapidly growing, centered on the U.S. market, and is seeking expansion into the European market, thereby strengthening its global competitiveness. This is regarded as a significant shift, demonstrating that the quality and brand value of Korean products are being recognized in the global market, moving beyond a mere trend.