Harim Co., Ltd. (136480)

The company is a vertically integrated business whose main business is the production and sale of chicken products. The company's business divisions can be divided into the feed division, the raising (rearing) division, the slaughter and manufacturing division, and the meat-processing division. Its subsidiary HBC Co., Ltd. partially handles the production of hatching eggs through the raising of grandparent stock and parent stock and the rearing of chicks (baby chickens) within the raising division. Sing Green FS Co., Ltd. conducts the slaughter business of mature hens (spent hens). Business Division | Category | Business Content | Company Fresh Meat Business Division | Raising Division | Raising of grandparent stock, parent stock, and broilers, hatching business, and hatching-egg production | Harim Co., Ltd.; HBC Co., Ltd. Fresh Meat Business Division | Feed Division | Feed production | Harim Co., Ltd. Fresh Meat Business Division | Slaughter and Manufacturing Division | Slaughter and production of chicken products | Harim Co., Ltd. Fresh Meat Business Division | Slaughter and Export Division | Mature-hen slaughter and export business | Sing Green FS Co., Ltd. Meat-Processing Business Division | Meat Processing | Production of meat-processed products | Harim Co., Ltd. In the company's sales composition, broiler division sales (fresh meat, marinated meat, portioned meat, cut meat, etc.) account for 70.70%, meat-processing division sales (refrigerated, frozen, ambient) account for 13.37%, and others account for 15.93%, with approximately 98.96% being domestic sales. Overseas exports such as samgyetang account for a sales share of 1.04%. To ensure the stable supply and demand of live chickens, the raw material, the company is supplied with live chickens through long-term contracts with raising farms. The proportion of raw materials the company is supplied with from raising farms is at the 80–95% level, and by securing a flexible raw-material supply base according to peak and off-peak seasons, it has strengthened stability and is smoothly procuring raw materials. The company produces fresh, delicious chicken every day at two locations equipped with the latest facilities: the Iksan slaughter/processing plant in Jeonbuk Special Self-Governing Province (average daily slaughter of 400,000 birds) and the Jeongeup slaughter/processing plant (average daily slaughter of 230,000 birds). Strictly adhering to the rigorous standards of HACCP, it makes products such as whole chicken, portioned meat, and home meal replacements (HMR). The Iksan slaughter/processing plant was remodeled into a smart factory with an investment of KRW 250 billion in the existing plant and has been in full operation since 2019, and together with the Jeongeup slaughter/processing plant, it produces high-quality fresh chicken through an animal-welfare slaughter system. In addition, to provide the best feed to farms, the company carries out continuous R&D activities and supplies high-quality feed produced at the Gimje feed plant (370,000 tons/year) and the Jeongeup feed plant (170,000 tons/year) to farms. The company operates a business of raising chickens, processing them into products, and selling them, with its main target markets being large retailers such as E-mart, chicken franchise companies such as Hosigi Two Chicken, and distributors that distribute chicken. In addition, in line with changes in the management environment, it has strengthened sales activities through online channels. The company is continuously developing new products utilizing chicken, in addition to existing whole chicken, and through this, it is continuously expanding its business so that it can meet the diverse needs of consumers and additionally secure a potential customer base. The company has built a One-way process in which everything from the input of live chickens to slaughter, processing, and product shipment is carried out at once, and the meat-processing division uses the fresh and hygienic raw materials supplied through this One-way system to produce about 350 types of products—frozen, refrigerated, and ambient—averaging 200 tons per day. As consumer needs become more diverse and segmented, the company's meat-processing division is strengthening brand-identity management and loyalty to respond to changes in consumer lifestyles, and is enhancing competitiveness by developing differentiated products through a shift toward value-centered approaches, listening to consumer needs in line with the market environment.